Monday, November 16, 2009

Assorted mobile web notes

Another assorted collecction of notes from some old notebooks - including some from Mobile Web 2.0 Summit.

mobile: point of inspiration & entertainment & need
users value dependent on relationship with other users
value in getting data from device
* combine knowledge of users across different screens
valuable data can't easily be replicated/recreated
who owns data? - Key Q

Monetisation is complex
- getting the right, loyal customers
contextual advertising doesn't work in socail media
value is in context + contacts
target people, not content/context
profile based on demographics/behaviour/social interaction
how to calcualte the value of mobile marketing?
Privacy - users must be able to utilise data themselves

1 billion people own a Nokia phone
Nokia make - 450M devices a year / 15 per second
1/2 sale price goes on R&D (£6B) - Europes largest - workd 3rd largest researchers
Devices are all alike - what it does for the user is the differentiator
unlimited is the key to packaging services
Nokia want mobile web browsing at same speed as desktop
- Users want it now
Must make service work across devices

The real battle for real estate is in users pockets!

Users expet the ability to do desktop stuff on mobiles
Younger people want more from/on mobiles
make it REALLY easy for uesrs to do things

people communicate with those closer to them with their mobile.
- content changes in context

people would do more on mobile if it was faster

Most important features on mobile:
1. Internet
2. SMS
3. voice

targeting marketing based on device > which are targetted at demographics

users want to buy via operator portal as they trust it

mobile apps for social networks
- 2 times as often
- 4 times the page view

Make advertising/marketing social graph friendly

apps are hard to change - the web is easy

massive users volumes only come from operator portals

focus on what is key of service - not the platform optimising for.

UX is harder to get right - 10x harder on mobile (as screen is 10x smaller?)

software is the future of differentiation
- software will become key for operators

optimising for more powerful devices is likley to become an issue in the near future.

75% of Africans will never have a PC!
Businesses, not consumers willing to pay for content when consumer has very low disposable income.

turn customers into fans

reexamine business practices - don't just evolve

web browser as runtime
- reuse web developers skills for mobile.
mobile web - moving to apps, not just pages

widgets at epicenter of mobile and web convergence
widgets -for social applications(?)

do we need standards? - who benefits?

 You don't have to be a destination - e.g. Twitter.

Turn users ito a community:
- Engage - reason
- Content - useful or entertaining
- Convergence - acknowledge cahnges in user behaviour
- Loyalty - GREAT experience
- Analytics - Use them - to understand audience need.

"digital" connecting web & mobile.

lots of scope for sponsored experiences/apps
mobile advertising has little opportunity to do big things
where's the value of ads in social networks where content has little or no value.

need for local/regional/national variations of global systems
- things won't be the same across cultures but may be able to learn something

league tables as loyalty drivers
Get users doing something, not just watching
realtime feedback enhances participation
showing location of other users  builds community & loyalty
people want to be part of something - don't need to have a conversation
everyone likes to play - "underappreciation of frivolity"

the thing people want to do mpost with their phones is communicate
8 year mobile adoption curve
netbook as biggest mobile web usage device
mobile - a world of fads

communities may/can/do live longer thna the event/product/property they were created for

make payment simple - tightly integrate with app store / payment channel

will governments end up paying for essential infrastructure?
- if no long term business model to provide it at a price people are willing to pay
- would we want that?

captured informaiton is enriched by knowledge of context

look at web and mobility at the same time

charge for more than just the web - depth of network interaction

converged address book =? defacto social network

where data is physically located affects legal access to that data

open not necessarily free

Digital dividend - mobile opportunity based on digital divide

smart objects

devices drive everything!!
people will pay for
- new types of devices
- deep integration of services

customers understand and will pay for services

use of web as a platform is accelerating
browser as client for the cloud

OS not a differentiator


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