Thursday, March 12, 2009

Wednesday, March 11, 2009

Book Notes: Mobile Internet for Dummies

It isn't the little brother of the internet. It's different enough to need a different mindset and a differnt understanding specific to the mobil internet maze, to navigate it effectively.

The mboile internet is a new creature; it's more than just the internet gone wireless.

Make an internet-like experience work on mobile phones - and tha tmeans making it very simple.

smaller downloads - make it as inexpensive as possible

it's right where you want it to be. You most likley have it with you all the time.

Your mobile phone as your personal identifier - ?

so personal that most people refuse to share them with anyone else - even spouses

offices are going mobile so why can't a storefront

community or finding dates
accessing financial accounts
browsing news and information
downloading digit content

  • language
  • power capability
  • screen size
  • input devices
  • network bandwidth

pay-per-view not all-you-can-eat


mobile search results won't match non-mobile

mobile SEO
  • less content to index
  • fewer links
  • dedicated search
  • beware content 'on portal'

mobile site builders
not all content will be relevant to mobile

use your friends to crowd source testing multi device support

mobile browsers may not support SSL!

Mobile advertising: 0.4% of advertising budget spent on mobile-advertising - delievered 40% of traffic

design tips:

Widgets - small downloaded applications

Book Notes: Mobile as the 7th of the Mass Media

Eric Schmidt = "Google's future depends on the next internet, on celphones."

Mobile = Magical?

The 6 M's of  Mobile Service
  • Movement - beyond the fixed place
  • Moment - the concept of time
  • Me - expressing yourself
  • Multi-user - share with friends
  • Money - Spend it
  • Machines - Automation
"make no mistake about it, mobile is not the dumb little brother of the internet."
Like TV is to radio, soon so too the movile will be to the internet

Mobile is not fixed internet on phones

Screen size:
Laptop (14") = 27x20cm = 540cm2
Nokia N-Series (2.5") = 4.2x3.6cm = 15cm2
36 times the size : 3% of the size

cinema : tv = 379 times the size

Mobile internet user base by age
56% 34 or under
26% age 35-54
18% 55 or under

Phone input is superior?
Yes a full keyboard can be faster but 12 keys can allow for fast entry
2D Barcode entry?

Packed full of Radio gear?
Quad band GSM
WCDMA/HSDPA - (3[.5]G)
FM receiver
Bluetooth transmitter
WiFi Transmitter
GPS receiver
TV receiver?

1.3 billion internet users.
67% use mobile and/or PC/laptop
33% only PC/laptop

iPhone - the transition to wider adoption is underway
- tipping point?

"The users on cellphones are often in a hurry, multi-tasking, and the usage on cellphones tends to be of shorter duration thann on the PC."

PCs for heavy usage. However data revenues are larger for mobile.

Power/functionality of devices driving changes. - And advertisment of features.

PCs replaced roughly every 3.5 years - Mobiles replaced roughly every 18 months.

"Our thinking is guided by what we know"

Henry Ford - 'If people were asked what they wanted when cars were being introduced, they would have said they wanted a faster horse'

"Over the next ten years at least, both (mobile & fixed internet) will co-exist and grow, and a healthy business can grow upon either - or both."

Mobile internet benefits:
  • Personal
  • Permanently carried
  • Always on
  • Built-in payment channel
  • Available at creative impulse
  • Best audience info
  • Captures social context

Value of paid content on the internet in 2007 = $25 Billion
Value of paid content on MOBILE in 2007 = $31 Billion

'People pay for premium bottled water - You can definitely convince internet users to pay for content and services that once used to be free.'

The 8 c's of Cellphones
  • Communicate
  • Consume
  • Charging
  • Commercials
  • Create
  • Community
  • Cool
  • Control (remote)
supercomputer in your pocket.

"Everything can always be simplified and made more delightful to use"

"Everything that can be mobile will be mobile"

Internet access in 2007:
Mobile only - 31%
Mobile & PC - 31%
PC only - 38%

2008 (from the almanac)
Mobile only - 32%
Mobile & PC - 46%
PC only - 28%

PC Internet
  • smaller internet
  • dumb pipe
  • cumbersome web
  • poor internet
  • occasional internet
  • legacy internet

Mobile Internet
  • bigger internet
  • smart internet
  • efficient web
  • money internet
  • ubiquitous internet
  • next internet

Wednesday, March 04, 2009

Windows Phone or Windows Mobile

When Windows Mobile 6.5 was announced last month, it was also announced that phones that use the operating system will be marketed as "Windows Phones".

The idea (as far as I understand it) is that from an end user perspective they won't need to get confused by the 'Mobile' name or any numbers. They can just look for a 'Windows Phone' to go with their 'Windows PC'.

Why this may be good:
  • A unified marketing message may drive adoption leading to more people with Windows Mobile based phones.

Why this may be bad:
  • In that the operating system will still be called 'Windows Mobile' this may lead to some confusion.
  • As soon as there are multiple versions of Windows Mobile being advertised as being "Windows Phones" there are likely to be software compatibility issues. This will require knowledge of the underlying operating system, so the user will have to know which version of Windows Mobile is being used.
  • Users may expect software that works on a Windows PC to work on a Windows Phone. - It' wont. (This has been an issue in the past, when users first saw 'Windows' on a phone.)

What the outcome of this change in marketing message turns out to be will be seen in time.