Tuesday, October 21, 2008

Getting Real with Jason Fried

Maintain momentum

don't make roadmaps / projections

Red flag words: need, can't easy, everyone, nobody

Interruption is the enemy of productivity

Give things away - educating as marketing

  • why are we doing this?
  • what problem are we solving?
  • Is this actually useful?
  • Are we adding value?
  • Will this change behaviour?
  • Is there an easier way?

Give up on hard problems

Curate your product

persona = abstraction ? - get to the real people

customer experience defines the project

cashflow will follow integrity?

keep track of what is important today

give away enough  for free to get a good feel of a product and encourage them to want to pay


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