Getting Real with Jason Fried

Maintain momentum

don't make roadmaps / projections

Red flag words: need, can't easy, everyone, nobody

Interruption is the enemy of productivity

Give things away - educating as marketing

• why are we doing this?
• what problem are we solving?
• Is this actually useful?
• Are we adding value?
• Will this change behaviour?
• Is there an easier way?

Give up on hard problems

Curate your product


persona = abstraction ? - get to the real people

customer experience defines the project

cashflow will follow integrity?

keep track of what is important today

give away enough  for free to get a good feel of a product and encourage them to want to pay