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Thursday, November 19, 2009
Monday, November 16, 2009
Assorted mobile web notes
Another assorted collecction of notes from some old notebooks - including some from Mobile Web 2.0 Summit.
mobile: point of inspiration & entertainment & need
users value dependent on relationship with other users
value in getting data from device
* combine knowledge of users across different screens
valuable data can't easily be replicated/recreated
who owns data? - Key Q
Monetisation is complex
- getting the right, loyal customers
contextual advertising doesn't work in socail media
value is in context + contacts
target people, not content/context
profile based on demographics/behaviour/social interaction
how to calcualte the value of mobile marketing?
Privacy - users must be able to utilise data themselves
1 billion people own a Nokia phone
Nokia make - 450M devices a year / 15 per second
1/2 sale price goes on R&D (£6B) - Europes largest - workd 3rd largest researchers
Devices are all alike - what it does for the user is the differentiator
unlimited is the key to packaging services
Nokia want mobile web browsing at same speed as desktop
- Users want it now
Must make service work across devices
The real battle for real estate is in users pockets!
Users expet the ability to do desktop stuff on mobiles
Younger people want more from/on mobiles
make it REALLY easy for uesrs to do things
people communicate with those closer to them with their mobile.
- content changes in context
people would do more on mobile if it was faster
Most important features on mobile:
1. Internet
2. SMS
3. voice
targeting marketing based on device > which are targetted at demographics
users want to buy via operator portal as they trust it
mobile apps for social networks
- 2 times as often
- 4 times the page view
Make advertising/marketing social graph friendly
apps are hard to change - the web is easy
massive users volumes only come from operator portals
focus on what is key of service - not the platform optimising for.
UX is harder to get right - 10x harder on mobile (as screen is 10x smaller?)
software is the future of differentiation
- software will become key for operators
optimising for more powerful devices is likley to become an issue in the near future.
75% of Africans will never have a PC!
Businesses, not consumers willing to pay for content when consumer has very low disposable income.
turn customers into fans
reexamine business practices - don't just evolve
web browser as runtime
- reuse web developers skills for mobile.
mobile web - moving to apps, not just pages
widgets at epicenter of mobile and web convergence
widgets -for social applications(?)
do we need standards? - who benefits?
You don't have to be a destination - e.g. Twitter.
Turn users ito a community:
- Engage - reason
- Content - useful or entertaining
- Convergence - acknowledge cahnges in user behaviour
- Loyalty - GREAT experience
- Analytics - Use them - to understand audience need.
"digital" connecting web & mobile.
lots of scope for sponsored experiences/apps
mobile advertising has little opportunity to do big things
where's the value of ads in social networks where content has little or no value.
need for local/regional/national variations of global systems
- things won't be the same across cultures but may be able to learn something
league tables as loyalty drivers
Get users doing something, not just watching
realtime feedback enhances participation
showing location of other users builds community & loyalty
people want to be part of something - don't need to have a conversation
everyone likes to play - "underappreciation of frivolity"
the thing people want to do mpost with their phones is communicate
8 year mobile adoption curve
netbook as biggest mobile web usage device
mobile - a world of fads
communities may/can/do live longer thna the event/product/property they were created for
make payment simple - tightly integrate with app store / payment channel
will governments end up paying for essential infrastructure?
- if no long term business model to provide it at a price people are willing to pay
- would we want that?
captured informaiton is enriched by knowledge of context
look at web and mobility at the same time
charge for more than just the web - depth of network interaction
converged address book =? defacto social network
where data is physically located affects legal access to that data
open not necessarily free
Digital dividend - mobile opportunity based on digital divide
smart objects
sensorconomy
devices drive everything!!
people will pay for
- new types of devices
- deep integration of services
customers understand and will pay for services
use of web as a platform is accelerating
browser as client for the cloud
OS not a differentiator
mobile: point of inspiration & entertainment & need
users value dependent on relationship with other users
value in getting data from device
* combine knowledge of users across different screens
valuable data can't easily be replicated/recreated
who owns data? - Key Q
Monetisation is complex
- getting the right, loyal customers
contextual advertising doesn't work in socail media
value is in context + contacts
target people, not content/context
profile based on demographics/behaviour/social interaction
how to calcualte the value of mobile marketing?
Privacy - users must be able to utilise data themselves
1 billion people own a Nokia phone
Nokia make - 450M devices a year / 15 per second
1/2 sale price goes on R&D (£6B) - Europes largest - workd 3rd largest researchers
Devices are all alike - what it does for the user is the differentiator
unlimited is the key to packaging services
Nokia want mobile web browsing at same speed as desktop
- Users want it now
Must make service work across devices
The real battle for real estate is in users pockets!
Users expet the ability to do desktop stuff on mobiles
Younger people want more from/on mobiles
make it REALLY easy for uesrs to do things
people communicate with those closer to them with their mobile.
- content changes in context
people would do more on mobile if it was faster
Most important features on mobile:
1. Internet
2. SMS
3. voice
targeting marketing based on device > which are targetted at demographics
users want to buy via operator portal as they trust it
mobile apps for social networks
- 2 times as often
- 4 times the page view
Make advertising/marketing social graph friendly
apps are hard to change - the web is easy
massive users volumes only come from operator portals
focus on what is key of service - not the platform optimising for.
UX is harder to get right - 10x harder on mobile (as screen is 10x smaller?)
software is the future of differentiation
- software will become key for operators
optimising for more powerful devices is likley to become an issue in the near future.
75% of Africans will never have a PC!
Businesses, not consumers willing to pay for content when consumer has very low disposable income.
turn customers into fans
reexamine business practices - don't just evolve
web browser as runtime
- reuse web developers skills for mobile.
mobile web - moving to apps, not just pages
widgets at epicenter of mobile and web convergence
widgets -for social applications(?)
do we need standards? - who benefits?
You don't have to be a destination - e.g. Twitter.
Turn users ito a community:
- Engage - reason
- Content - useful or entertaining
- Convergence - acknowledge cahnges in user behaviour
- Loyalty - GREAT experience
- Analytics - Use them - to understand audience need.
"digital" connecting web & mobile.
lots of scope for sponsored experiences/apps
mobile advertising has little opportunity to do big things
where's the value of ads in social networks where content has little or no value.
need for local/regional/national variations of global systems
- things won't be the same across cultures but may be able to learn something
league tables as loyalty drivers
Get users doing something, not just watching
realtime feedback enhances participation
showing location of other users builds community & loyalty
people want to be part of something - don't need to have a conversation
everyone likes to play - "underappreciation of frivolity"
the thing people want to do mpost with their phones is communicate
8 year mobile adoption curve
netbook as biggest mobile web usage device
mobile - a world of fads
communities may/can/do live longer thna the event/product/property they were created for
make payment simple - tightly integrate with app store / payment channel
will governments end up paying for essential infrastructure?
- if no long term business model to provide it at a price people are willing to pay
- would we want that?
captured informaiton is enriched by knowledge of context
look at web and mobility at the same time
charge for more than just the web - depth of network interaction
converged address book =? defacto social network
where data is physically located affects legal access to that data
open not necessarily free
Digital dividend - mobile opportunity based on digital divide
smart objects
sensorconomy
devices drive everything!!
people will pay for
- new types of devices
- deep integration of services
customers understand and will pay for services
use of web as a platform is accelerating
browser as client for the cloud
OS not a differentiator
dConstruct notes
Just been going through some docs and found my notes from dConstruct.
Please be aware that this is unlikely to be of use or interest to anyone but me.
Elements of a Networked Urbanism
People blame themselves - when usability is poor.
Ubiquitous computing - the future!?
Networked urbanism - but surely not everywhere?!
sustainability - empowerment - privacy
City: "a layered representation of experiences over time"
More than half the world live in cities (including slums & favelas)
squallor & vitality
Component / Resource
- Everything: addressable -> queryable -> scriptable
Consistent / Variable
- static > fluid
Latent / Explicit
- information revealed/available:
-- now actionable responses
-- know more than you want to?
Browse / Search
- choice drives option
-- less happenstance/chance
-- removing personal/local/insider knowledge
-- democratization of information
-- expertise becomes harder
Held / Shared
- possibly easier
- contribute back
Expiring / Persistent
- history reamins and becomes available in new ways
- including new levels of personal information
-- personal reinvention becomes harder
Deferred / Real Time
Passive / Interactive
Wayfinding / Wayshowing
Object / Service
- improved utalization of objects
- increased abstraction
Vehicle / Mobility
Ownership / Use
- change in understanding of consumerism
Schelling / Schoaling
- location of common meeting / soft appointment place/time
Community / Network
- changes in level of minimal acquaintance
- society & community based on levels of not knowing
- association by choice / association of circumstance
-Beware:
-- speed of change
-- changing what don't understand
-- what don't understand (almost certainly more than you realise!)
Consumer / Constituent
- Variation
- require: sensitivity/intelligence/tact
Privacy of information
Serendipity is good - you don't want to remove it
Let's See What We Can See (Everybody Online And Looking Good)
Show you/user and others on a map
- creating a virtual community is a good thing
Social is more important than visual (MySpace?)
Indicate:
- Importance
- Popularity
- Relationship
Holisitc views / Peripheral viewing
Include textual representation of what is being shown
Highlight specific information amongst complex screens
From language to behaviour
- experiencing daat
A physics of information
- applying a dynamic display
- visual models
Indicate possibility
- "sculpt the data into the statue of your choice"
Tuning in patterns
Synesthesia
- one input/experience triggering memory of another
Medium = message - depending on representation
Experience!
What’s Next? How mobile is changing design
What is our perception of the future?
- Influence
- Bias
Now
- everything is touch
GenY - do things collectively
Mobile generation = born after '91
- have greatest buying power
iPhone - fastest consumer ramp up since DVDs
Touch - 4th largest OS (by popularity)
WebKit - 95% of devices accessing the web
Universal language: HTML + CSS + JS + APIs
Are we already designing for the web of tomorrow?
AppStores - more iPhone apps than Mac apps
Mobile apps are now moving to the desktop (Tweetie)
Constraints of mobile design - lead to greater focus
Design for medium or context?
Context = circumstance/settings
The era of single context web is over
web widgets on TVs
Neurolinguistic programming
Audity|Visual|Kinesthesic
Design is a multifaceted experience
what's next?
- anything
- everything
The future will come from investments made in mobile today!
people/user driven
We are the gatekeepers to the information age
portable + personal + always connected
- collaboration
-(-) "we already know the answer"!
Make It So: Learning From SciFi Interfaces
research behind anthromorphism attempts in software
sound is enought to represent something
- audio interfaces
- can create empathy/emotion with sound
behaviour good - likeness better
- giving more than expect
representaiton embodies/implies additional information
constraints ease learning curves
Inputs should know affected stated
- don't respond to something unusual when users wouldn't really want you too
Loving Your Player with Juicy Feedback
Unpredictability
Variability
Aiming for desirable emotional response
emotional investment
challenge - fellowship
Perception of achievability
Mechanics -> dynamics -> Aesthetics
meaningful activities
avoid clutter
create iteration
avoid feature driven design
Don't fix what isn;t broken
QWAN - Quality Without A Name
Juciness
- constant feedback
- No goal (task)
- Responsive audio feedback
- Aim to produce an emotional response from user
Bubble wrap
Make user care and think it's cool.
Not for it's own sake (feature)
Interpreting more than what's shown
remove arbitrary constraints
Experience and the Emotion Commotion
It's often counter intuitive
Play - in everything(?)
Experience v object
work/play
prickles/goo
Dialectic - no dualism
embedded intelligence in objeccts
embedded emotion in objects
simple questions = complex answers (& vice versa)
emotion = a mental reaction to physical experience/responses
system output > user input
Materialising and Dematerialising A Web of Data. (Or What We’ve Learned From Printing The Internet Out)
"the front of the train is less crowded"
post digital
real objects - digital identities
beyond digital infatuation & analogue nostalgia
"things I would rather read on paper"
new combination of existing things = all new things
victory/success is a dnagerous thing
screens are a cliche
are we just solving the problems we are causing?
- what about entirely new things?
stuff takes up space and is expensive to move
physical things have more importance
redomaining!
Please be aware that this is unlikely to be of use or interest to anyone but me.
Elements of a Networked Urbanism
People blame themselves - when usability is poor.
Ubiquitous computing - the future!?
Networked urbanism - but surely not everywhere?!
sustainability - empowerment - privacy
City: "a layered representation of experiences over time"
More than half the world live in cities (including slums & favelas)
squallor & vitality
Component / Resource
- Everything: addressable -> queryable -> scriptable
Consistent / Variable
- static > fluid
Latent / Explicit
- information revealed/available:
-- now actionable responses
-- know more than you want to?
Browse / Search
- choice drives option
-- less happenstance/chance
-- removing personal/local/insider knowledge
-- democratization of information
-- expertise becomes harder
Held / Shared
- possibly easier
- contribute back
Expiring / Persistent
- history reamins and becomes available in new ways
- including new levels of personal information
-- personal reinvention becomes harder
Deferred / Real Time
Passive / Interactive
Wayfinding / Wayshowing
Object / Service
- improved utalization of objects
- increased abstraction
Vehicle / Mobility
Ownership / Use
- change in understanding of consumerism
Schelling / Schoaling
- location of common meeting / soft appointment place/time
Community / Network
- changes in level of minimal acquaintance
- society & community based on levels of not knowing
- association by choice / association of circumstance
-Beware:
-- speed of change
-- changing what don't understand
-- what don't understand (almost certainly more than you realise!)
Consumer / Constituent
- Variation
- require: sensitivity/intelligence/tact
Privacy of information
Serendipity is good - you don't want to remove it
Let's See What We Can See (Everybody Online And Looking Good)
Show you/user and others on a map
- creating a virtual community is a good thing
Social is more important than visual (MySpace?)
Indicate:
- Importance
- Popularity
- Relationship
Holisitc views / Peripheral viewing
Include textual representation of what is being shown
Highlight specific information amongst complex screens
From language to behaviour
- experiencing daat
A physics of information
- applying a dynamic display
- visual models
Indicate possibility
- "sculpt the data into the statue of your choice"
Tuning in patterns
Synesthesia
- one input/experience triggering memory of another
Medium = message - depending on representation
Experience!
What’s Next? How mobile is changing design
What is our perception of the future?
- Influence
- Bias
Now
- everything is touch
GenY - do things collectively
Mobile generation = born after '91
- have greatest buying power
iPhone - fastest consumer ramp up since DVDs
Touch - 4th largest OS (by popularity)
WebKit - 95% of devices accessing the web
Universal language: HTML + CSS + JS + APIs
Are we already designing for the web of tomorrow?
AppStores - more iPhone apps than Mac apps
Mobile apps are now moving to the desktop (Tweetie)
Constraints of mobile design - lead to greater focus
Design for medium or context?
Context = circumstance/settings
The era of single context web is over
web widgets on TVs
Neurolinguistic programming
Audity|Visual|Kinesthesic
Design is a multifaceted experience
what's next?
- anything
- everything
The future will come from investments made in mobile today!
people/user driven
We are the gatekeepers to the information age
portable + personal + always connected
- collaboration
-(-) "we already know the answer"!
Make It So: Learning From SciFi Interfaces
research behind anthromorphism attempts in software
sound is enought to represent something
- audio interfaces
- can create empathy/emotion with sound
behaviour good - likeness better
- giving more than expect
representaiton embodies/implies additional information
constraints ease learning curves
Inputs should know affected stated
- don't respond to something unusual when users wouldn't really want you too
Loving Your Player with Juicy Feedback
Unpredictability
Variability
Aiming for desirable emotional response
emotional investment
challenge - fellowship
Perception of achievability
Mechanics -> dynamics -> Aesthetics
meaningful activities
avoid clutter
create iteration
avoid feature driven design
Don't fix what isn;t broken
QWAN - Quality Without A Name
Juciness
- constant feedback
- No goal (task)
- Responsive audio feedback
- Aim to produce an emotional response from user
Bubble wrap
Make user care and think it's cool.
Not for it's own sake (feature)
Interpreting more than what's shown
remove arbitrary constraints
Experience and the Emotion Commotion
It's often counter intuitive
Play - in everything(?)
Experience v object
work/play
prickles/goo
Dialectic - no dualism
embedded intelligence in objeccts
embedded emotion in objects
simple questions = complex answers (& vice versa)
emotion = a mental reaction to physical experience/responses
system output > user input
Materialising and Dematerialising A Web of Data. (Or What We’ve Learned From Printing The Internet Out)
"the front of the train is less crowded"
post digital
real objects - digital identities
beyond digital infatuation & analogue nostalgia
"things I would rather read on paper"
new combination of existing things = all new things
victory/success is a dnagerous thing
screens are a cliche
are we just solving the problems we are causing?
- what about entirely new things?
stuff takes up space and is expensive to move
physical things have more importance
redomaining!
Thursday, November 12, 2009
Everyware: Adam Greenfield
A few quotes and notes that caught my attention while reading "Everyware: The dawning age of ubiquitous computing". I was inspired to finally get this after hearing Adam speak at dConstruct earlier this year.
Present IT development practices as applied to everyware will result in unacceptably bad user experience.
"If computers are everywhere they had better stay out of the way."
Build it as safe as you can, and build in all the safeguards to personal values that you can imagine.
"in dreams begin responsibilities."
It will not be sufficient simply to say, "First, do no harm."
We're not very good at doing "smart" yet, and we may never be.
"some problems routinely put forward [in ubicomp] are actually AI-hard."
Ubiquitous systems must default to a mode that ensures users' physical, psychic, and financial safety.
ubiquitous systems must not introduce undue complications into ordinary operations.
