Ten reasons web developers should be considering developing for the mobile web

Excuse the roughness of these notes but I thought I'd post this list I had hanging around.

1. More people using it

• More than before
• And they're using it for longer than before
• Globally more people access the internet from a 'mobile' than a 'PC'.
  

2. Bigger screens

• Have made mobile browsers easier to use
  
• Enable a better experience by allowing the viewing of more than just simple text.
  

3. Better browsers

• Can render as well as some desktop browsers
  
• Even with flash support
• Silverlight mobile coming (apparently)

4. Can get 95% of devices with a single output format

• XHTML-MP

5. Cheaper & easier to do than probably think

• It's not as complex as having to develop WAP (anymore)
• Tooling makes it easier

6. Transcoders aren't good enough as don't consider context

• You can create a better experience if you target specifically to the mobile environment, rather than just rely on a machine trying to guess at what would be best.

7. Wide variety of tools to help you

8. Big companies thing it's important

• Eric Schmidt (Google) - "Mobile devices are the most important technology of all."
• Eric Schmidt (Google) - "Google's future depends on the next internet, on cellphones."

9. Provide new ways of interacting with existing users and opportunity to reach new ones

• New ways to build community
• New ways to build loyalty
• New ways to make money

10. You already do (or should) variations of your site(s) (for accessibility)

• WCAG
• Section508