Last month I wrote a guest post on the UK Microsoft developers blog:
Have you ever thought (or heard another developer say) something along the lines of this?
"I've finished the app, now I just need to create a logo and then I can submit it to the store."
As the title of this post might suggest, I want to share with you why I think being in such a situation is a problem.
To build and promote an app before worrying about how it looks is a traditionally developer-centric approach. Of all the people who have created successful apps that I've ever spoken to, or heard from, they claim that between just 10 and 40 percent of the success comes down to coding. It should, therefore, be clear that there is more to success than just writing the code and releasing an app.
Promotion of an app, whether paid or otherwise, is a key factor of success. This promotion shouldn't start only when the app is complete and ready to be submitted to the store.
Read the whole things at https://www.microsoft.com/en-gb/developers/articles/week04may16/commission-a-logo-before-building-an-app/