Wednesday, August 05, 2015

How important is the color of an app icon?

So, someone is viewing your app in the store. How much effort do you put into optimizing what they see?
What about the colour of the app icon?

I have an app I use for demos, experiments and the like. It's called PhoneBook.

It has a bright pink icon.


The reason it had such a coloured icon was to try and make it stand out. There are aren't a lot of apps with pink icons:


So, earlier this year, I decided to do an experiment to see what impact changing the icon colour would have on downloads. I didn't change anything else in the app or store description or do any other promotion. I just tried different colour icons to see what impact it would have on organic downloads.

I tried six other colours to see what impact they would have and ran with each colour for seven days.

I had my suspicions about which would be positive and which would have a negative impact on downloads.

Quick.
Before you scroll down any further, which colours do you think would increase, and which would decrease downloads.




Have you made a guess?



Here's what happened:



Compared with the last week in pink, just changing the color of the icon of the app in the store saw downloads increase by 23% or decrease by 19%.


What colour do you use for your app icon?
Have you explored what the difference might be if you changed the colour of it?
It might be worth the change. But you won't know if you don't try.



4 comments:

  1. I had been very impressed by this post, this site happens to be pleasant news Thanks very much for this interesting post, and I meet them more often then I visited this web site.
    2016 Ford Focus
    2016 GMC Sierra
    2016 Hyundai Elantra
    2016 Jeep Cherokee

    ReplyDelete
  2. Buy an accustomed artist label. It's important to accept a backpack from iconic designers like
    , Dior, Mulberry, or breitling replica. These
    designers are accepted the apple over and are accepted by men and women who adulation
    fashion. If you wish to defended a top ROI on your appearance investment, accomplish abiding
    you accept a appearance that endures division afterwards season, not something trendy. Pick
    aloof http://www.szklo.org shades like atramentous or
    brown. These are best for versatility and longevity. Don't get the lemony chicken because there
    is no agreement that there will be appeal for that blush in the next few years. On the added
    hand, you can't go amiss with archetypal aloof shades. An investment bag is fabricated from
    http://www.interface-online.co.uk continued abiding actual such as crocodile skin, ostrich or
    snake skin. Investment accoutrements are never fabricated from canvas or nylon.Below are
    some important affliction tips for your investment bag - behindhand of hermes replica whether you bought it alone for
    reselling purposes or if you can't abide and got it for yourself. Just remember, in adjustment to
    absolutely accomplish that top ROI on your investment bag that you alone intend to resell, do
    not abrasion it, ever! That affectionate of investment bag is like an investment in wine,obviously,
    you don't alcohol it. The aforementioned applies to replica watches an - you don't abrasion it.





    ReplyDelete