Wednesday, March 11, 2009

Book Notes: Mobile Internet for Dummies



It isn't the little brother of the internet. It's different enough to need a different mindset and a differnt understanding specific to the mobil internet maze, to navigate it effectively.

The mboile internet is a new creature; it's more than just the internet gone wireless.

Make an internet-like experience work on mobile phones - and tha tmeans making it very simple.

smaller downloads - make it as inexpensive as possible

it's right where you want it to be. You most likley have it with you all the time.

Your mobile phone as your personal identifier - ?

so personal that most people refuse to share them with anyone else - even spouses

offices are going mobile so why can't a storefront

search
community or finding dates
accessing financial accounts
browsing news and information
shopping
messaging
downloading digit content

consider:
  • language
  • power capability
  • screen size
  • input devices
  • network bandwidth

pay-per-view not all-you-can-eat

m.
mobile.
wap.
/mobile
/wap

mobile search results won't match non-mobile

mobile SEO
  • less content to index
  • fewer links
  • dedicated search
  • beware content 'on portal'

mobile site builders
site.mobi
not all content will be relevant to mobile

use your friends to crowd source testing multi device support

mobile browsers may not support SSL!

Mobile advertising: 0.4% of advertising budget spent on mobile-advertising - delievered 40% of traffic

design tips:
dotMobi
GAP
OMA
W3C

Widgets - small downloaded applications

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